The Institute for Media and Analytics – IMA conducts professional media research, based on media monitoring as well as by employing methods of qualitative and quantitative analysis, content analysis, discourse analysis, etc. IMA’s researchers have vast experience with participating in media research projects with many non-government organizations and networks, as well as with institutions on national and international level.

Founding members of the Institute for Media and Analytics – IMA are authors of several media researches on disinformation and fake news in media, on discrimination and hate speech, on civic initiatives and activities, on democratic events and processes, about ethical reporting in media, gender analysis in media, about the public communication and impact on social media, harmful use of political propaganda, media during the elections, and other relevant researches and analysis in the field of media and human rights.