The mission of the Institute for Media and Analysis – IMA, as a nongovernmental, non-partisan citizen’s association enjoying the freedom of expression – is advancing the democracy and the rule of law, advancing the human rights in public communications, fostering the critical thinking and debating in the media, promoting media literacy and ethical journalism, reducing the harms from hate speech, discrimination, disinformation in the media, promoting cultural pluralism in media and society, and improving the professional standards in media monitoring and analysis.